Wedbush Morgan analyst Michael Pachter thinks that the switch from The9 to NetEase was done for primarily financial reasons: While Acti-Blizz has an estimated 22% royalty rate for
WoW income in their partnership with The9 (about 50-55 million USD annually), analysts are predicting that the NetEase agreement would come with royalties of at least 55% - resulting in annual revenue of more than $140 million every year. So switching to NetEase puts approximately $90 million more in Blizzard's gold-lined coffer every year.
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