I think I recently saw an article on either wow.com or mmo-champion about Blizzard tossing in random stuff to trick data-miners. Who's to say that this is not just a Blizzard group having fun with the community. I bet there was a Lunch Bet between 2 devs whether or not it was made into a big deal. Somewhere a team of devs is kicking back some cold ones and laughing at the community and our thirst for future knowledge of the game.