This is clearly just advertising a new tool - the website's been up since May, and of the ten Google hits, none of them lend any credibility to the product.

Not that anyone here objects to new tools of course. I do have vivid memories of the *cough* lukewarm *cough* reaction KC got when he first turned up as well, so it's nothing personal

If your question is genuine, then stick to Keyclone, at least for now - the other product has been around for all of 4 days so let other people be your guinea pigs! Not to scaremonger, but as is always the case when new closed-source software hits the scene it could be absolutely anything at this point.