Yea unfortunately with the current gear/badge gear you get from heroics, it's really not worth it to do much more than get the trinket and the heirloom items and maybe one other piece of gear. You could probably obtain all the badges you need with just a week's worth of hard grinding.

I've just been pvp'ing, mostly in AV, for the hateful gear which is just about as good dps stat wise, and vastly superior sta and surviabiltiy wise compared to heroic gear crap.

But with the upcoming changes, I'll be running heroics again once 3.2 actually lands.