Beyond the FUD spread by the media and government... Interesting and helpful facts,

Its a multi strain influenza. Two parts swine flu, one part avian flu, one part human flu.
This "version" has already mutated, and most likely will again.
It hits people with healthy immune systems hardest (opposite of normal influenza strains).
Washing your hands frequently will cut the risk of infection. (Public places, handling money, etc.)
If you get flu like symptoms, see your doctor sooner rather then later.

http://www.cdc.gov/swineflu/swineflu_you.htm
http://en.wikipedia.org/wiki/2009_H1N1_flu_outbreak

On a darker funnier side... Thoughts of Homer singing Spider Pig and Deliverance come to mind every time I hear another story about Swine Flu.

Be safe, be smart.