Dont know about us prices (me being aussie and all...) im on a gtx280 and its awesome. the gtx285 being the 55nm version (google it if curious) it runs faster, cooler, and uses less wattage than the gtx280. I reckon ati lost the plot when they needed 2 physical processors on their graphics cards to be able to beat nvidia. And having 2 physical processors is not ideal for running multi-screen rigs either.