Best of luck to this group.
Wasnt Shilling the eq player that like to go in game and let everyone know he was someone famous, do interviews and post on msg boards about it too?

WoW has proven time and time again its not all about the greatest and latest graphics to be successful. It helps. But im betting the average hardware of the 10mil+ people playing wow is not top of the line stuff and wont play these games in an acceptable fassion.

Grabbing a licence doesnt mean success either. Look at SWG, Connan, Warhammer, Matrix, LotR... Even original content doesnt work either. Tabula Rassa and that one game by sigal that SOE bought.

If I was asked to be a part of this group, I would not jump right into a MMO. I would take a book out of Blizzards book. Build a single player game with great multi player capabilities like starcraft, warcraft, diablo. Offer a free online service with pay as you go services, (battlenet) and get your feet wet that way. I think any company that hasnt already broken into the mmo world is doomed to failure period at this point.

Reason is with WoW's success and quality track record. I conclude that one of the major reasons no other game has had any great success is because the quality isnt there. Why pay for another game thats not finished, polished etc when they can play wow, EQ or EVE?