Throwing big names at people doesn't necesarily mean they will produce something good. Just being an MMO doesn't entitle a game to massive fandom, profitability, or quality. More often than not I'm stuck wondering why I should play game X over game Y, and as yet the only game to make me switch has been to WoW from FFXI, due to the ability to solo to the level cap isntead being stuck LFG to get any thing done.

Thus far, I haven't seen anyone really take up the challenge of trying something new. Just the same old tired "we PvP HARDER than that other game!"