I don't think it's an X-keys knock off, no doubt compaines have been making programable keyboards for stores for a while now and I know of at least 3 different one's in the US and they have been around longer then PI ENg.. Everytime I am buying something at a store, I always check out the keyboards they use lol. Some of them would be great for MMO use..most...not so much. Only remember this one

http://www.fentek-ind.com/program.htm without searching too hard. X-keys only one I know of so far that target the products for personal use. This thing here looks like something the guy working behind the counter would use to ring me up for whatever I am buying. Not saying you can't use it for MMO's. If they got rid of the key-swipe (maybe they already have a model without it) and shrunk it down some, that would be great. Although I perfer USB and programs for how the keypad interfaces with the computer as that is far easier to set-up and copy over to multiple machines.