Yeah you really have to sift through a lot of crap to find the gems in the forums. I would browse them with some regularity (looking for specs and info spell rotations, for example).

When they started putting ad-spaces up along the sides of the messages regarding warcraft stuff I thought "that is really annoying", but I kept plodding along. Now that they've officially put up revenue generating ads (for dominos, cell providers, etc), I'm not going back. They already have my money, why do they feel the need to generate even more off of visits to the forums? It just seems like bad customer service. At least don't harrass people that log in with their accounts with the ads.