It's significant because of the mobs of people who were angry at Blizzard's decision to advertise on a forum where a monthly fee is required to post. One of the more prominent arguments was that a third party company is responsible for serving the ads, and that would make them a liability. The argument was laughable if you look at it rationally - Blizzard is not going to take a laissez-faire approach to these ads, they're going to be very involved with making sure the correct content is shown.
However, if I was in management, one of the key points I would have made to the third party company would be - "Don't fucking EVER let gold ads show up here!" I'm sure everyone at Blizzard knows how bad it looks for that to happen, especially this soon after they introduced the forum ads.
George W. Bush, May 29, 2003: "We found the weapons of mass destruction."
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