I find Sam funny as heck (mostly his personal life stuff tbh, its like that movie Big if it kept going...) but I think a lot of people disparage him because he makes absolutely ludicrous statements on being the best. The equivalent of me walking into a NFL football teams locker and saying I am better than all of them because I kicked a nerf football at home today so hard into the ground it cracked a peanut. If I kept doing that every week I think most of them would constantly make fun of me too.

Its pretty well established in WoW who is the "best" multiboxer -- Prepared has the largest team that is actually doing something, Ellay has the highest PVP multibox arena ranking in s4 I think and probably s5 so far, Niley probably has the most PVE (heroics/raiding) progression, and that one guy who was an expat in China whose name I forget solo'd Karazhan 10 man before patch 3.0 (nobody so far in Naxx10 afaik has solod much). The rest of us play for fun and challenging ourselves.

Sam comes rushing into here nearly six months ago and says he is going to be the best multiboxer WoW has ever seen, and in those six months he has reached... level 27? Most of us could easily have done that IN A SINGLE WEEKEND if we bothered to pay for 27 accounts.