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[Vyndree]

There are some pretty good arguments against your statements, but I will ask you if you feel that an act of Lavish Software is an act of me, Joe Thaler, as an individual (note that I have employees who also act for Lavish Software). If not, then why is an act of me, Joe Thaler, automatically an act of Lavish Software? I have also held other jobs while owning Lavish, do my other jobs count as being Lavish?

For the same reason that people will critize Microsoft for a action made by Bill Gates. For the same reason that people will critize Microsoft for an action made by me (as an employee of Microsoft). For this reason, I am required to sign a quite comprehensive contract on what I can, and cannot say (and do) inside and outside of Microsoft.

If Bill Gates were to be involved in some scandalous activity involving the computer industry, would people not also critize Microsoft (particularly because of his vast influence on the company)?

Like it or not you are a representative of your company. And like it or not, you have been responsible for your own soiled reputation, which in turn is soiling your company's (howevermuch you're trying to seperate the two for reasons of legalese). It's not a hard concept why you are receiving such a large amount of mistrust and criticism regardless of your product's merits (or lack thereof). You've earned it.