I think people so desperately want a game better than wow but it just isn’t happening. WoW is great, easy to setup and play from the get go. Ive played EQ, EQ2, EvE, DAoC, AoC, AO and a few others but WoW is the one that keeps me playing. I do really enjoy EQ2 but none of my friends play it anymore they are all on WoW. I cant see myself leaving WoW for a long time. Maybe the WoW beater will be another MMO from Blizzard?