I can't say I'm happy about the idea of charging a new price for a "higher" service level for something I'm paying a reasonable price for now, but that's just cause I'm a consumer looking for a golden goose that I can buy with a wooden nickel.

I believe the underlying problem is that companies are still using an archaic payment system where they try to "tie down" their customers with 1 and 2 year contracts. When you start doing that you lose the possibility of reducing your service level without an outcry. If customers have nothing forcing them to stay with a service provider, you can change your service as you please. It's the same thing with Cellular providers, and has resulted in a decent amount of regulation, specifically over the early-termination charges they like to try to enforce even when they try to rake consumers over the coals with plan changes.