So I decided to quit..

[Fuzzyboy]

I personally find the reset and new talents the most fun part but thats just me!

At times wow feels like a endless grind but most of the time im enjoying it! Havent tried warhammer yet but i will wait abit and see how well people talk about it in 2-3 months!

Agreed - I love the reset which gives me the option to add "fresh blood" without the new chars being horribly behind gear- and factionwise.

As for the OP - if the game isn't fun anymore then you should quit, no doubt about it. For me, WoW is about a number of things:

1) Social interaction - having fun with guildies/rl-friends, progressing in raids etc.

2) Sense of accomplishment - beating content I wasn't able to previously, a part of this sense of accomplishments comes from having to grind. If you could get the best gear by simply pressing a button, you would get no sense of accomplishment from it. Grinding is part of all MMO's, the key to success on Blizzards side is to find the magic turning point where the amount you need to grind is "just right" - not too time-consuming and not too easy.

Multiboxing doesn't really add anything to my reasons for playing the game, rather it removes my reasons not to. Not having to worry about PUG's is one thing. I love doing 5-mans - when successfully beating 5-man content I can attribute it to myself - it's never because I grouped with leet-T6.5-geared-warrior_06.

As for the price, I find the amount I spend on WoW monthly subscriptions ridiculously low compared to how much I spend on cafes, going out - hell, I probably spend more money on coffee than I do on my wow-subscriptions. And in return I get a LOT of hours of entertainment - if the price was doubled I would still pay and gladly so.