Considering ease of leveling, leveling in PVP and never having to do anything but PVP to get the best weapons/gear, anyone who is anything but PVE all of the time will like the game. It's the complete inverse flip of WoW, with tons of random RvR and instanced PvP. I never thought I'd like PvP, I hate it in WoW, but I love it in WAR. The lack of instant "I W.I.N." buttons will deture the face-pwnage crowd, but that's ok with me. I never enjoyed being stunlocked 100 -> 0% over and over again.