I imagine they're thinking that a rank 1 earth shock shouldn't shut down a rank 12 spell for 30 mana.
There are a multitude of spells being used for the effect and not for any scaled damage they do.
For instance, frost nova. The scaled damage is negligible, but to counter that effect a level 70 has to use a major cooldown. So, it costs the mage nearly nothing and the target a major cooldown (trinket, sprint, CoS, escape artist, whatever).
Likewise, now if someone wants to take a large number of things, they'll actually have to use a real amount of mana. If you want a non-trivial effect, you'll have to use a non-trivial amount of mana.
As for healing, instances don't get done without healing. So if it changes healing, instances will be tuned as such.
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