Quote Originally Posted by Tonuss View Post
I think what they realized (too late, I believe) is that if you simply give players everything that they want, they won't ever be satisfied.
Actually, Blizzard know exactly what they are doing, and it all boils down to converting trail accounts into paying subs, by ensuring new players get everything that vetern players have.

I remember reading last year that less then 10% of trail accounts become paying subscripers. That is the market they are after, they care about the mature player base to a limited extent but their focus really is on getting new players hooked and hooking their friends using social networking.