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I'd have to say, the Brian Kopp guide was amazing for pre-BC and it was far and away the best guide I've come across for the BC era of wow as well.
Unfortunately, Kopp promised lifetime upgrades to his guide when purchased, for all those who purchased at or around (or prior to) the release of Burning Crusade.
Sometime prior to WotLK, he updated his site and changed the site to read, lifetime upgrades for Classic through Burning Crusade content, but that each future expansion would be its own product.
I can understand where he's coming from; he puts in a lot of time during the beta to find an optimal path.
But he pissed off a massive number of people. If you give lifetime upgrades to something you sell, you should honor your word.
Bottom line, anyone who purchases now will get what they paid for, lifetime updates to the content purchased.
Anyone who purchased the previous guide is ripped off by someone whose word has no value.
I'll never give Kopp another penny.
Even if his guide was the best I've found to date, integrity has a value and Kopp has demonstrated he does not have many values.
*Edit - To the poster above me*
If the author guarantees you money back with no questions asked, both paypal and your credit card company will credit you or give you a charge back.
I did this with a wow guide that did not deliver remotely close to what was advertised.
The authors site promised a no questions asked money back guarantee.
The author answered my emails while I was a prospective buyer, but would not respond to me as a politely disgruntled purchaser.
Paypal was quick to credit my master card.
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Upgrades
Joana's guide did the same thing. Promised free upgrades, then wanted extra cash for the Northrend Guide. The reason is that I'm sure the old guide wasn't making as much money anymore as everyone already has it. No incoming flux of cash means no reason to upgrade it. It's the same thing that happend to my favorite mud client, Zmud. The software creator had promised free upgrades for life and it was all good for a while. When the money stopped coming in, his next major upgrade was called Cmud, so he could charge for it again. It's a shame in a way to have to pay more money, but if there's no influx of cash, there's no reason to keep working on the product. At that point, you've always got the chance to stop using the product, which is why I never moved to Cmud. I did however purchase the Northrend guide from Joana, thinking it would be useful (and I'm sure it is to single-boxers).
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I used Brian Kopps lvling guide and they are really good.
Not only from an XP point of view which is where they shine, they are also constructed to max your rep with each faction.
On a side note, alot of odd things like pets etc are also included as "optional" ie if you dont mind getting side tracked for 15-30 mins.
Never paid for em tho, but i would say they Brian Kopps would have been worth it.
From a mBox perspective i use questhelper, I get all quests and with 5 chars i just trash, no guide needed since they usually never include xping in instances and I prefere to lvl in instances.