No, I won't write about the horse. I
wrote everything about it when the equally useless pets were sold. I wouldn't waste another bit on it unless almost everyone on my bloglist wouldn't write about them. There are so many posts that I can't link them unless I make a 2 pages long list and miss half of them.
So the question is: why do bloggers (mostly intelligent people) care if Blizzard rip off kids and idiots? The money and the dumb will be separated, period. OK, RMT was a new thing in WoW with the lich pet, worth discussing once. But why again? Why bloggers create megabytes of QQ about it?
Because even in the most intelligent people there is a little piece of social. And it hurts socials bad if the Joneses have something they can't afford. And none of us can afford a celestial horse, not because of the 25$ to pay, but because we know it's stupid. If you buy it, you feel stupid for wasting money for an imaginary horse, if you don't buy it, you feel bad because the Joneses have it.
The only solution for a social is decrease the item's social value: "only stupid kids have it". This way it's no longer something that the Joneses
have, it's something like fleas or dirt on the clothes: "shame on the Joneses for having it!"
While this is the most advanced thing a social can reach, I'd suggest a much simpler solution: don't care about it, or at least act like it. Don't post about it, don't inspect the owner, don't click on blogposts talking about it! The sparkling pony changes your gameplay exactly like
Samantha Swifthoof. She is in the game, but no one ever mentions her.
I guess if Blizzard would announce a Samantha Swifthoof companion, the socials would swarm to grind for her or pay $25. Good for Blizzard!
PS: and please stop writing "Blizzard is evil for X". Blizzard acts completely automatically, responding to customer requests. Blaming Blizzard is like blaming the knife for stabbing. Blame the guy who held the knife, blame the customers!