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Figured i'd post this here for anyone starting up new accounts or those that haven't played any old ones that aren't upgraded to Legion, you only need a subscription to play Vanilla - Legion content now!
http://www.wowhead.com/news=285678/n...-110-in-legion
It ends up only being a $5 discount without the need to bother with game keys anymore (although there were ways to avoid the game keys too). Prior to this, it was $20 to buy the Battle Chest, and that came with 30 "free" days of gametime. Now, it's only $15, but you don't get those "free" days anymore. Overall, the discount is nice for those who wish to save $20-$25 when starting up a fresh team of five, but now we'll never see those $5-$10 sales anymore.
Also, word on the internet is that if you have unused Battle Chest game keys lying around that Blizzard will give you some game time for them.