Is this a ripoff?

Right basically, the answer is yes as I live in the UK, but still wanted to see if there are better places to buy/cheaper deals elsewhere for the same/similar spec?

£1,550 inc VAT

CASE: NZXT HUSH Mid Tower Black (Mid Tower)
CPU: Intel® Core™ i7-950 3.06 GHz 8M Intel Smart Cache LGA1366
Cooling Fan: Asetek / NZXT Liquid CPU Cooling System For Intel LGA1366
MOTHERBOARD: (3-Way SLI Support) Asus P6X58D-E Intel X58 Chipset SLI/CrossFireX Mainboard Triple-Channel DDR3/1600 SATA-III RAID w/ 7.1Audio,GbLAN,IEEE1394a,USB3.0,SATA-III,RAID,3 Gen2 PCIe, 1 PCIe X1 & 2 PCI
MEMORY: 12GB (6x2GB) PC12800 DDR3/1600mhz Triple Channel Memory
VIDEO CARD: NVIDIA GeForce GTX470 1280MB 16X PCI Express
Power Supply: 850 Watts
Hard Drive: 1TB SATA-II 3.0Gb/s 16M Cache Hard Drive
Data Hard Drive: 64 GB Crucial C300 Series SATA III Gaming MLC Solid State Disk
Optical Drive: 24X Double Layer Dual Format DVD±R/±RW + CD-R/RW DRIVE (BLACK COLOR)
SOUND: Creative Labs SB Audigy SE
2 x LCD Monitor: 19" TFT Active Matrix LCD Display
Operating System: Microsoft® Windows® 7 Home Premium