Transfer between battle.net sub accounts took < 10 minutes

Thats right, at 5am central today I initiated a transfer between 2 of my battle.net subs and it was completed in less than 10 minutes. I went to the kitchen to start breakfast and when I came back the transfer was done.

I paid for a friend to transfer to my server last week (warrior tank, woot!) and that one took less than 30 minutes at 12 Noon central on a weekday.

It seems like the Battle.net system may have improved the transfer process. Does anyone have positive or negative feedback on account to account transfers?

Edit: I merged my accounts right after Battle.net was released.

I did an account to account a bit ago and it took maybe 45 minutes... no complaints here.

I've done a few transfers between accounts, and a few just bouncing toons around servers, and I also did my first faction transfer yesterday morning. None of the transactions I've done since merging to battle.net has taken over 10 minutes.

Yeah, my wife moved one of hers the other day, and it completed before we could even launch the game to log into the accounts. She had been putting off merging one of her accounts until a few minutes before, too. Actually she was going to try to do the transfer before merging it, but then the transfer form told her she had to merge it. I don't remember exactly when, but it for sure was around prime time, maybe on Friday. No complaints here.

I guess I'm going to have to move my accounts around and drop my 9th account.
I probably didn't need 9 accounts and thanks to Bliz's infinite wisdom they have given me a nice reason to drop it.